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Dietrich Mateschitz Essay Topics & Paper Examples

Red Bull Analysis

Abstract This report analyses Red Bull and the energy drink market it has created. It aims at discussing the strategies that Red Bull has used to become a market leader in the energy drink market. The report also sees how Dietrich Mateschitz as a leader of Red Bull has influenced Red Bull to be the leader of the segment. It also focuses on areas where red bull lags behind its competitors and recommendations have been proposed to overcome the competitors. Company Overview Red Bull was first created in the mid 1980’s by Dietrich Mateschitz, who created the unique formula for the energy drink and also developed the marketing concept for Red Bull. Since then the company has grown in to…