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Diaper Essay Topics & Paper Examples

The Disposable Diaper Industry in 1974

The disposable diaper industry began in the mid-1950s when P&G was asked by the nun at Cincinnati Catholic hospital to invent a disposable diaper to eliminate the sanitary problems associate with cloth diapers which were prevailed in those days. Consequently, P&G began national expansion of its Pampers brand and it could establish of the foundation of the growth of the disposable diaper industry in 1966. The disposable diaper products had become the single largest brand at P&G with the sales growth in excess of 25% annually and became the industry leader with about 69% market share of the competitive disposable industry. In the competitive market, although many companies tried to penetrate, just few of them could success on maintaining their…

Marketing Plan: Johnson & Johnson

Marketing Plan: J & J DiaperOrganizational OverviewBackground on Johnson & JohnsonIn 1886, Robert Johnson joined his two brothers, James and Edward Johnson and went into business in 1886 in New Brunswick, New Jersey with 14 employees. They incorporated as Johnson & Johnson (JNJ) in 1887. One of JNJ’s most well known products was Johnson’s Baby Powder, which was originally to sooth skin irritation in 1890. This led to a line of baby products with the marketing slogan, “Best for your baby, best for you.” Some of JNJ’s most well known products are Band-aid, Tylenol and the antipsychotic drug, Haldol. JNJ has been a publicly traded company on the New York Stock Exchange since 1944. The company’s ticker is JNJ. They…