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Airborne Express case Analysis

1 Company Background: Airborne express is an express delivery company and cargo airline, which by1997 had 16% of the domestic express mail market share. They operate in a niche by targeting business clients located in the United States. Their main service is next morning delivery which is also the flagship of the industry. Airborne are Target Business clients able to differentiate by holding a position as primarly with next morning delivery services cost leaders while providing high quality services, equal to that of their competitors. In addition, Airborne Express is perceived as the flexible, solution orientated express Provide carrier. They possess the ability of adapting Able to offer the Flexible- solution lowest price on needs of business customers, without it orientated the market express service affecting the price structure of their services. Figure 1 Airborne’s wheel…