Alvin Greene’s win was as a result of good, hard work. The models of voting used favored him. Research on models of voting shows that a candidate should be smart and sharp during campaigns. Models used by voters influence voting choice. Some of these models include Ballot Position Effect also known as Name Order Effect, Mere Exposure Effect, Name Letter Effect and No Information Voting. Use of research papers such as, Who is Alvin Greene by Mark, Greene on the Issues by Buster Brown, among others listed on the reference list shows the different types of models of voting.
Questions asking advantages of using one or more or more models, limitation of each model, strengths and weaknesses of one model to another have been researched. The conclusion of this research shows ways which influence the behavior of voters. It summarizes the effects of different models applied and the effect they have on a candidate. Alvin Greene, an unemployed army veteran, is the winning candidate using the Democratic ticket. He has surprised analysts, pundits, and academics by winning with more than 58 percent of the votes.
However victory was not a surprise for him because he worked hard and therefore earned it. His campaigns were simple; he traveled with friends, friends of friends and family members. He did not have any campaign website; neither did he put out signs nor fliers. Alvin’s victory was as a result of good, hard work. The phrase Get South Carolina Back to Work which was his campaign slogan had been acquired through Greene being motivated to run for one of South Carolina’s two senate seats to help Get South Carolina Back to Work.
He had his priorities straight which included; focusing on jobs, education and Justice in the judicial system. These issues helped him rally against his running mate DeMint (Robert, Para. 5). Greene’s winning had benefited from unusual circumstances. One of them was his name appearing first in Alphabetical order on a ballot for U. S senate. This effect is called the Ballot Position Effect or Name Order. The candidate being listed first increases his or her performance by 2. 5 points as the average.
This has primacy effect and affects a person psychologically in that people making a choice from a visual list considers top as best choice (Valerie, Para. 6). Secondly, Greene was able to win as a result of Mere Exposure Effect. In this type of model of voting, it is believed that the more a person is exposed to a certain stimulus, the more he or she is inclined to liking it. In this case Greene is a more common type of word compared to Rawl. Another type of model of voting is Name Letter Effect. This model holds that people prefer names that share their own initials.
No Information Voting is also a type of model used to vote in USA. This is where voting is done with the voters having less or no information about the subject. In this case, the name order effect rises as voters get down the ballot to a candidate they know little about. Models of voting influence vote choice. Choice voting, a form of proportional representation is widely used by world’s established democracies. It gives political parties and candidates an assurance to gain the percentage of legislative seats reflecting their support by the public.
Choice voting is a form of limited voting where voters maximize their ballot. Every model of voting has its advantages which affect vote choice. The Name Order Effect favors the candidate who appears first on the ballot. This is because the person voting might have no information about candidates on the ballot, therefore will go for the candidate appearing first with the assumption first is best. Secondly, Mere Exposure Effect gives the candidate who is more exposed to a certain stimulus an advantage and a higher chance of being voted.
For example if it is the name, Greene and Rawl, Greene is a more common word, and voters are inclined to liking it. Other voters will use the No Information Voting type of model which will be an advantage to the candidate appearing first in the ballot. This is because voters will again tend to think that first is always the best and will vote for the person who appears first on the ballot. The voters have less or no information about the candidate and they will assume that if they vote the first one, chances are the person is the best (Mark, Para. 4). However, these models of voting may have limitations.
A model may favor one candidate but be a shortcoming to other candidates on the ballot. When candidates use Ballot Position Effect, the candidates who appear at the bottom of the ballot will have less chances of winning the elections compared to the candidate appearing first. Similarly if voters use the No Information Voting type of model voting, voters will assume that the first is most likely the best causing the candidates who appear at the bottom of the ballot less likely to win. Sometimes, voters will use Mere Exposure Effect as their voting choice.
This type of model of voting will give the candidate with a less exposed stimulus less chances of being voted in. If there is a candidate whose name is more exposed compared to other candidates’ names then that type of voting model will be a limitation to the candidates. Similarly, if the candidates use the Name Letter Effect when voting, a candidate with names that share initials with that of the voter will have a higher chance of being voted in compared to the candidate whose initials do not match with those of the person voting (Can Anyone Explain How Alvin Greene Actually Won Para.
1). When compared, all these types of voting models are related to one another. They can either be related through their strengths or weaknesses. Each one of them has their own strengths or weaknesses. Ballot Exposure Effect also known as Name Order Effect is related to No Information Effect in both strengths and weaknesses. Due to a voter having no information about the subject, the person can opt to vote for the candidate who appears first on the ballot. This is strength to the candidate appearing first on the ballot paper.
On the other hand, it can still be a weakness because the person appearing last on the ballot might be the best candidate but loses because the name appears last. There is also a relation between Mere Exposure Effect and Name Letter Effect. When the name of the voter and that of the candidate match, then automatically their initials match. Voters using these types of model voting will relate their names and that of the candidate with a certain stimulus which they are exposed to in relation to the matching of their initials.
In some cases, a candidate can be favored by majority of the model of voting, whereby a candidate appears first on the ballot, is exposed to a certain stimulus and the voters have no or less information about the candidates. Here the three types of model voting will be related to the candidate being voted or not being voted (Buster, Para. 3). CONCLUSION Models of voting being the behavior in which people vote can be influenced psychologically, socially or economically. As a candidate it is important to know about the people and their expectations during campaigns.
Different types of voting affect vote choice in different ways. As a candidate, it is wise to make one known to the voters. This way, voters are able to avoid No Information Voting which leads to Name Order Effect. It is also advisable for candidates to address key issues which affect the people. This way a candidate is able to let the people be conversant with him or her. Reference List Buster Brown. Alvin Greene on the issues:Candidate gets beyond the headlines. Available at:http://www. charlestoncitypaper. com/charleston/alvin-greene-on-the-issues/Content? oid=2121463
Can Anyone Explain How Alvin Greene Actually Won? Available at:http://www. newsweek. com/2010/06/17/can-anyone-explain-how-alvin-greene-actually-won. html Mark Leibovich. Who’s Alvin Greene? State Asks After Vote. Available at:http://www. nytimes. com/2010/06/12/us/politics/12greene. html? _r=1&src=mv Robert J. Baker. Local Dems had never met Greene Available at;http://www. theitem. com/news/local_news/article_0524b36c-ec80-5eba-882f-713558543451. html Valerie Bauerlein. Puzzle Roils South Carolina Contest. Available at:http://www. marioguerrero. info/ps151/wsjarticle. html
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