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Demand chain management Essay Topics & Paper Examples

Supply Chain Management of Burberry

Burberry’s Supply Chain involves a complex network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of the brand’s unique, luxury product. Instead of shipping merchandise from the central warehouse, Burberry delivers product from factories directly to consumers, thanks to a much more efficient supply chain. This eliminates stock-out cost and improves service levels. Burberry’s back-end capabilities are critically important in its success. The brand is adept at managing the various options available in the omni-channel retail world. Burberry employs the following programs: * Supply sourcing: locating a source of supplies not manufactured by the brand * Shipment tracking: This allows users to establish an account and obtain real-time information about cargo shipments….