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Layout of Delhaize De Leeuw supermarket in Ouderghem case study

Layout of Delhaize De Leeuw supermarket in Ouderghem, Belgium The Delhaize Group operates over 400 retail outlets in Belgium, of which there are around 100 local Delhaize De Leeuw supermarkets. Delhaize supermarkets compete both by choices of location, which are convenient for frequent shoppers, and by the quality of the products and service. To remain profitable every Delhaize manager must maximize the revenue and contribution per square metre but must also minimize the costs of operating the store, in terms of material handling and checkout productivity, for example. The Ouderghem supermarket has a somewhat unusual layout, having two entry points and two exit points. In common with most supermarket designs, the checkouts are positioned near the outside wall, but during…