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Delegation Essay Topics & Paper Examples

External and Internal Factors

McDonald’s history began with the dream of two brothers, Dick and Mac McDonald, who opened a bar-b-que restaurant in San Bernardino, California, in 1940 (McDonald’s, 2011). The popularity of the drive-in burger joints faltered the McDonald brothers’ business, so in 1948, they revamped the menu making the main staple hamburgers and French fries (McDonald’s, 2011). Gaining the reputation for quality and service, the McDonald brothers wanted to expand their dream by starting a national franchise of restaurants (McDonald’s, 2011). Today McDonald’s serves millions of customers worldwide providing the same reputed quality and service since its inception. The McDonald’s executives credit factors and functions of its management for their success over the years (McDonald’s, 2011). Internal and external factors have an…