This paper will define innovation, design, and creativity in business. It will also describe the importance of these three terms in meeting organizational objectives. Innovation, Design, and Creativity
Innovation, design and creativity is described in different ways depending on the individual or group that is defining the terms. In this paper these terms will be defined as they are used in business. Innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will pay (Business Dictionary, 2014). Design is the “realization of a concept or idea into a configuration, drawing, model, mold, pattern, plan, or specification and which helps achieve the item’s designated objective(s) (Business Dictionary, 2014).
Von Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible” (Von Stam, 2008). According to Business Dictionary online, creativity is defined as “mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task” (2014). VonStam describes creativity as “an act of coming up with an idea, is an inherently individual act – it is the development of an idea and the implementation where needed” (Von Stam, 2008).
Meeting Organizational Objectives
The most important goal in an organization is to achieve longevity and maintain their competitive edge. In order to maintain a competitive advantage and long term success, organizations need to incorporate innovation, creativity, and design. Products, services, and internal processes need to be frequently analyzed to determine productivity and efficiency levels. Organizations should use innovation, creativity, and design to develop new or to improve on current products, services, or processes to achieve long term success. Conclusion
In conclusion, creativity sparks innovation with the result being a design. A company creates an idea to fill an internal or external need with creativity, and then they use innovation to turn an idea into a good or service. Lastly, they use design to make a plan so that the idea can equal the desired outcome. Long term success can be achieved by using innovation, creativity, and design to introduce a new product into the marketplace or to improve a current product, service, or internal process.
Business Dictionary (2014). Definition of creativity. Retrieved from www.businessdictionary.com/definition/creativity.html. Business Dictionary (2014). Definition of design. Retrieved from www.businessdictionary.com/definition/design.html. Business Dictionary (2014). Definition of innovation. Retrieved from www.businessdictionary.com/definition/innovation.html. VonStam, B. (2008). Managing innovation, design, and creativity (2nd ed.). Chichester, United Kingdom: Wiley.a
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