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DC Essay Topics & Paper Examples

Marvel Enterprises

In my view, the Marvel Enterprises should pursue the strategic direction that will allow them to focus on marketing their lesser-known characters that have the potential to become hit and popular with the general public It would be short sighted of Marvel to expect to forever capitalize on the popularity of its prominent characters because the taste and the preferences of the consumer are fickle and can change depending on latest trends and buzz. Moreover, they also run a risk of overexposing and flooding their prominent characters in the market and run the risk of losing interest of the consumers. There is also a possibility of external threats in the future as competitors like DC Comics can launch their “blockbuster”…