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Groupon case study

Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model was a win for everyone. Consumers received discounts, merchants obtained new customers without the cost of advertising and Groupon generated revenue at the sametime creating value in the marketplace. Question # 2 What is Goupons Promise? Any customer can…