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Customer Relationship Management Essay

For accomplishing desired success, organizations continuously strive for increased sales performance, superior customer service and enhanced customer relationship management. To achieve these objectives you need solutions that provide rapid access to centralized customer information. You should also be able to access detailed and up-to-date communication history to foster customer and prospect relationships, close sales and streamline all customer contact activities. Eresource ERP offers consistent and readily available customer and prospect data, allowing you to manage pre-sales activities, perform automated sales processes, deliver consistent customer service, evaluate sales and service successes and identify trends, problems and opportunities.

Benefits at a glance

* Interaction with other areas of the system, gives you a ‘clear’ view of the customer
* Maximising opportunities and retaining high value customers enhances revenue and profit.
* Provides value-added services enable you to stay ahead of your competitors.
* Improves product development and service delivery processes
* Prepare your personnel with in-depth knowledge of the customer’s needs
* Organizes the customer experience through quick problem resolution
* Easy re-run of customer information over and over again Successful customer interaction

The eresource ERP CRM Software in India module helps you know your customer better and includes many features such as activities, history, related contacts, addresses of your customers and their relations with your competitors. The flexible database structures enables you whatever information you would like to keep on your customer and maintains such information for your future reference. The eresource ERP CRM module also facilitates control and organization of entire sales process, from offer to invoice. It empowers your sales staff by providing details such as inventory status, estimated costs and delivery time, risk status, habits and special demands, and previous trades during offer stage. The eresource ERP CRM module offers an effective customer complaint management tool which also includes repairs processing and document management.

CRM software in India

CRM Software or the Customer Relationship Management module in an ERP system has a number of potential benefits. CRM Software helps improved customer targeting, better customer retention and increases sales. The CRM Software can enhance a company’s business process by focusing on sales, marketing and customer service. However, to enjoy the full benefits from a CRM Software, the application must be seen as a combination of people processes and system rather than as a narrowly defined IT application. CRM Software becomes more powerful when it works in coordination with rest of the modules in a full-fledged ERP system. Therefore CRM Software to be used together with the inside-the-enterprise transaction processing engine of the original ERP systems. With the popularity of the Web and Web-based business applications like eresource ERP, organizations in all industrial sectors were able to truly personalize relationships with customers.

CRM Software integrated in an ERP system enables companies to strengthen relationships with customers, who ultimately achieve s lifetime value from current customers and to put strategic plans in place to go after lifetime value for new customers in new markets. Customer focus ranks first among the basic principles of eresource’s CRM Software. One can realize many advantages brought on by the use of eresource ERP systems with its CRM module. Implementation of eresource ERP with its effective CRM Software integrated helps organization ability to listen systematically to what the customer is communicating.

CRM Software enables faster response to customer requests, and increased quality in the services offered to the customers. As most of the ERP system today is integrated with CRM Software, an ERP system without CRM Software integrated is not sufficient to meet the present needs of any organization. For a continuous improvement, need of CRM Software integrated in an ERP system cannot be ignored. When an ERP system is implemented it also must be flexible, and have the basic infrastructure like CRM Software that will allow it to keep pace easily with revisions in the business processes through a healthy customer relationship.

Additionally, working efficiently with an ERP system that is well integrated with a CRM Software is one of the key factors for success of a business process. Organizations must consider their happy and satisfied customers as the biggest asset and satisfying them further must be the top priority in their agenda. To effectively carry out this mission, presence of an efficient CRM Software must be in place in their ERP system, and we proudly say that eresource ERP stand among the top ERP Software available in India that meet all your requirement.

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