McDonald is more than a restaurant; it had known to be a prominent symbol of American standard in fast food industries. And for this company to penetrate the Arab market where they’re a huge gap in cultures, it must have to do some necessary adjustments. Even though McDonald have a strong value of its name as a brand, it wont be easy to for a foreign company to gain the confidence of a country with a strong different believe and well established culture.
You see not the all restaurant could sell their products in Middle East because of this situation. It is this culture of Middle East people that had set standard and limitation of what to eat and not. Arab people are very strict when it comes to this matter and everything should be according to their laws and religion. The concept of selling product exclusively for a particular region is an effective way to reach out their potential market. For example, the introduction of Mcarabia sandwich in the Middle East.
There are two versions of this sandwich, the McArabia Grilled Chicken and Grilled Kofta, which is both, prepared only using ingredients that are acceptable with the Arab Religion. This is very important part of reaching out the Arab market. Just by naming it as “McArabia” makes the Arab people feel how they are being valued by McDonald restaurant. It reflects the sincere commitments of McDonalds to reach out the market of the gulf regions. Thus, it gained a warm acceptance with Arab market and it has shown with record of successful sales of the company.
With the success of McDonald, it brought out a new interest to its Arab Market. It taught its customers how they could they could enjoy American products and still stick with their culture. However, this leads to into some modernization, which I believe is now acceptable with Arab leaders. For as long as there religion is always on top of consideration, changes are welcome to Arab market. Maybe this is the reason why there’s a lot establishment and products being produce in accordance with the “hajal” standard.a