When conditions or circumstances warrant substantial levels of wariness, crowd management as a consequence becomes prudent. The key in getting a safe and comfortable environment for large packs of people is in planning for their management. There is considerable prominence on crowd management planning and implementation since it is important to provide a safe environment for everyone. Crowd management must take into account all the rudiments of an event especially the type of event, for example a circus, sporting, concert, or carnival event.
It must also view characteristics of the facility, dimension and demeanor of the crowd, methods of entry, communications, crowd control, plus queuing (Herb, 1998). As in all management, it must also include planning, arranging, staffing, directing in addition to evaluating. Crowd management is best defined as every element of the game or event from the design of the stadium to the game itself as well as the protection of the customers from unforeseeable risk of danger from other persons or from the actual facility itself.
The main criteria for gouging if crowd control procedures are sufficient and suitable depend on the kind of event, threats of aggression, existence and sufficiency of the emergency arrangement, expectation of crowd size in addition to seating arrangement, known rivalries among teams along with schools, and the use of security personnel (Herb, 1997). Crowd management is therefore paramount in sports facilities and venues because of the large masses that throng such places. Some facilities involve more sport management than others, thus would require more crowd management during functions.
Venues should be primarily assessed for safety and its ability to hold large crowds. From the evaluation, the results should be processed, conclusions drawn, proposals made and a report written to all parties involved. The team that carries out such a task should be well trained in this area and used to dealing with all sorts of events, particularly sports. Reference Herb, A. (1998) Risk Management in Sport: Issues and Strategies. London, Carolina Academic Press Miller, L. (1997) Sport Business Management. New York, Jones & Barlett Publishers.