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Coupling Essay Topics & Paper Examples

Cameron Auto Parts

1. Should Cameron have licensed McTaggart or continued to export? Cameron Auto Parts has many factors to consider when addressing the future of their company. While Cameron has had their eye on expanding internationally, they must also consider how using licensing, as opposed to say FDI, for international expansion will affect Cameron’s control of the business. Cameron is said to have close relationships with whom they do business with, and the lose of control and possible communication issues that come with allowing McTaggart in could harm Cameron’s relations with their clients. I believe that Andy has reason for concern with licensing out the work directly to McTaggart “on a silver platter.” However it can be just as risky to stick…