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Coach Handbag analysis

Company overview Designing and marketing of accessories and gift products for women and men. The company primarily operates in the US and Japan. It is headquartered in New York City, New York and employed 18,000 people as of June 30, 2012. 36% market share as accordance of Marketline In just two years (2003–2005), Coach’s market share has increased from 18 percent to 23 percent. TARGET MARKET DISCRIPTION men and women aged between 20s- 40s who possess mid to high levels of disposable income, seeking distinctive, easily recognizable, accessible luxury products that are relevant, well made, and provide excellent value (2012, 03). Mkt 501 Case Study Module 1 Target Market Coach Handbags. StudyMode.com. Retrieved 03, 2012, from http://www.studymode.com/essays/Mkt-501-Case-Study-Module-1-942364.html http://coachinc.wordpress.com/assignment-1/brand-positioning/competitor-analysis/ Product Life…