CSR which stands for corporate social responsibility which is also known as corporate citizenship, corporate conscience and responsible business. 2.Different organisations have framed different definitions – but in a nutshell CSR is about how companies manage the business processes to produce an overall positive impact on society. It is like giving back to the society. 3.CSR working would go beyond monetary donations to involvement in actual planning, execution and monitoring of public welfare programmes which has an overall impact to the consumers, workforce and stakeholders. 4.By adopting CSR it enables the corporate sector to achieve the twin objective of achieving a measurable positive change in the community and also the brand building of the company, boosting the morale of owners, shareholders, employees and customers.
5.All leading corporates in India are involved in corporate social responsibility (CSR) programmes in areas like education, health, livelihood creation, skill development, and empowerment of weaker sections of the society. 6.Our company is too busy surviving hard times to do this. We can’t afford to take our eye off the ball – we have to focus on core business. It’s the responsibility of the politicians to deal with all this stuff. It’s not our role to get involved 7.Notable efforts have come from the Tata Group, Infosys, Bharti Enterprises, ITC Welcome group, Indian Oil Corporation among others. 8.As per the latest news, government’s new companies bill reportedly ask large companies to spend 2 % of their net profit on CSR.The theory is that corporates must aim for social goals not just profits. 9.To summarize CSR is one where it’s a win- win situation for both company as well as for the society.