An obligation, beyond that required by the law and economics, for a firm to pursue long term goals that are good for society. The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large. About how a company manages its business process to produce an overall positive impact on society. About the company
Cadbury is the world fourth biggest manufacturer of chocolates. Cadbury is a global confectionery and beverage manufacturer having its presence in more than 200 countries worldwide. The company started its operations in India in 1948 and is the leading manufacturer with 70% volume share of the chocolate market. In India, Cadbury began its operation in 1948 by importing chocolates. The company is also a key player in malted food drinks and sugar confectionery.
The company after becoming a founder member of BCF embarked upon social and community development initiatives and attaches a lot of importance to social development initiatives. Core purpose “creating brands people love” Cadbury Products The market major of Chocolates offers the following products in the market:- Chocolates like Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, fruit & nut, Cadbury crackle and many more….. Snacks like Cadbury bytes Beverages like Bournvita Cadbury delight Candy like Cadbury halls
Gums like Bubbaloo Commitment to the environment Corporate Social Responsibility (CSR) is at the heart of their success. At Cadbury India have always believed that good values and good business go hand in hand. It’s part of their heritage and the way they do things today. CSR is about growing our business responsibly. Migratory birds stop over at Bangalore factory Water is a precious resources. As part of Cadbury India’s effort to continuously increase water conservation Cadbury. Bangalore factory has constructed a check dam to store the rainwater.
This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community, but is also a stopover location for some of the migratory birds. Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in india. For over two have worked with the Kerala agriculture university to undertake cocoa research and released hybirds that improve the cocoa yield. Cadbury efforts have increased cocoa productivity and touched the lives of thousands of farmers. Commitment to
the society The efforts of the Baddi factory team over 50 children of migrant workers living in and around Cadbury Baddi factory will now have daily access to non-formal education. Cadbury has set up a non-formal school as part of Cadbury commitment to create prosperous, inclusive and healthy communities. This is the first phase of project SAHYOG an 18 month project which commenced in January this year in partnership with an NGO RUCHI. The project reaches out to over 400 poor & marginalised families in Sandholi village near Cadbury Baddi factory and apart from education.