Psychology could influence consumer behavior in many ways. Based on the video, I learned that the brain responds accordingly to what one perceives as “cool”. With that being said, I’m pretty sure that there are studies that gear towards tis feature of the mind. And companies like Apple use these studies when inventing their newest products. For example, technology has evolved immensely in recent years. When Apple began inventing their latest IPhone, I’m pretty sure that they thought about what would appeal to their consumers. And I’m positive that psychology had a huge impact on their decisions.
In my opinion, there a lot of other areas of society that could be impacted by psychology. Such areas influenced are career choices, fashion, and social habits like drinking and smoking to name a few. All of these societal aspects described can be influenced by different areas of the mind. And we all know that in general today’s societies seek to be accepted by all. I know for me the nature versus nurture theory is a huge influence on different aspects of my life. I was raised by a single parent in a poverty stricken neighborhood. My mother didn’t graduate high school. So education is big for me, which would lead to a better career choice. What is fashionably acceptable or not can be related to the video because everyone has a different perception of what is cool or not.