The rapid development of Information and Communication Technology (ICT) has led to a situation where digitization, storage, manipulation and development and dissemination of all forms of multimedia, be it text, graphics, photographs, audio, animation or audio-visuals, are accomplished quite easily and conveniently. This in turned has put into motion the process of Media Convergence which could ultimately result in all types of media are melting or fusing into one another. The consumer will then be able to get all news and entertainment through a single window of access. “Media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences; it’s not an end state. There will never be one black box controlling all media….