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Consumers Essay Topics & Paper Examples


Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness, information search, evaluation of alternatives, purchase, and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition. Need is a most important factor while buying a product or service . it is a catalyst which triggers the buying decision of the individual. The marketer will research about the need of the consumer about the product, think what bought them to buy this product. Information search:-once consumers…

Costco Wholesale Corporation

Costco Wholesale Corporation was created in 1983 when its first store opened in Seattle. Costco runs on a membership warehouse concept, which was first created by Price Club in 1976. Now, though Costco has only subsidiaries in eight countries, but Costco is the ninth largest retailers around the world, and is one of the most successful discount warehouse firms in North America. In 2008, Costco open the store in Australia. Through the leadership of Jim Sinegal, Costco has been able to create value for shareholders as well as consumers. Part of Costco’s strategy is to attract customers through a combination of low prices. Although it is a success strategy, they will not likely has the same level of success moving…