1.What is your monthly budget for consumption of drinks?
Ans- Around Rs 300.
2 .Are you satisfied with the drinks available to you in the market? Ans- Yes, although different flavours would be appreciated, along with aerated fruit drinks.
3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most people. Rs 15 for 200 ml
4.Are you willing to make changes to your existing choice of product?what would u like to see in a drink? Ans- Yes, if a new product with my requirements is available. Less sugar , less preservatives natural, no preservatives colour calories etc
5.What more do you expect from your drink manufacturer that can help you to derive maximum satisfaction? Ans-Healthier drinks are more appreciated as opposed to sugar filled carbonated drinks. Also the pricing can be changed to make it better for consumers to buy on a regular basis.
QUESTIONNAIRE FOR RETAILERS- MORE MANAGER, SADAKAT PEERZADE
1.What is your approximate profits from the sale of Soft drinks per month? Ans- turnover Around 1-2 lakhs, about 2-3 % .
2.Are you willing to take up promotional activities for a new range of products in this line? What kind? Ans- yes if the product is up to the standards we require and we get some incentives. 3.What is the feedback received from the consumers regarding the available products? Ans- Customers wanted more healthy options, drinks with less sugar, the most popular being Real fruit juices.
4.Do the existing manufacturer provide you assistance for the marketing of their products? Ans-Yes such as discounts on products and special offers offering extra quantity at the same price. Coupon booklets are also used along with leaflets.
5.Do you suggest any changes in the Marketing/Distribution system which can help to save cost? Ans- Providing more coolers and other storage facilities for stock to ensure better distribution. Also better packaging, quick deliveries so extra stock need not be kept. Free samples.