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Consultative Essay Topics & Paper Examples

Raleigh And Rosse

1) What is the cause of the problems described in the case? How serious are these problems? The problem is a law suit that is being filed by the sales associates against Raleigh and Rosse. The sales associates are unimpressed by the amount of hours they are forced to work and that many of these hours are unpaid and their services may be required at any time. The reason that employees are frustrated can be derived from how their performance is measured. Employee productivity at R&R is measured by their sales per hour ratio (revenue-return/hours worked). The main flaw in this method is that employees are expected to do both on the floor selling work, and additional work. Everyone in…

Competitive Analyze Amazon vs. Barnes and Noble

The vision is still to offer “Earth’s biggest selection and to be Earth’s most customer-centric company. Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon’s success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. In their SEC filing they stress how they seek to achieve this. They say: “We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature rich content, and a trusted transaction environment. Key features of our websites include editorial and customer reviews; manufacturer product information; Web pages tailored…

Distribution strategies of Toyota

?The company’s distribution strategy covers choice of firm distribution and transport, number and location of warehouse and weather the company carries out activities itself or buys (outsources) them. Toyota’s automotive sales distribution network is the largest in Japan. As of March 31, 2009, this network consisted of 290 dealers employing approximately 40,000 sales personnel and operating more than 4,800 sales and service outlets. Toyota owns 19 of these dealers and the remainder is independent. In addition, at March 31, 2009, Daihatsu’s sales distribution network consisted of 62 dealers employing approximately 5,500 sales personnel and operating approximately 700 sales and service outlets. Daihatsu owns 36 of these dealers and the remainder is independent. Toyota believes that this extensive sales network has…

How functional areas link

In this assignment I will be discussing how functional areas link with each other within Tesco. The functional areas in any business can’t work alone; they must interact with other departments and have good communications within them. Most functional areas in Tesco deal with external people or organisations, these are called external links. For example, suppliers, which are usually contacted by the purchasing or production function to make orders; the R&D department then contacts specialist suppliers and research if the products they offer are of good quality; the finance department will check the suppliers invoices before they are paid to ensure there are no mistakes. Tesco’s staff will be contacted by the customers if they have any queries relating to…

Customer value proposition

Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover, we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier doesn’t demonstrate and document that claim, a customer manager will likely dismiss it as marketing puffery. Customer managers, increasingly held accountable for reducing costs, don’t have the luxury of simply believing suppliers’ assertions. Customer managers, increasingly held accountable for reducing costs, don’t have the luxury of simply believing suppliers’ assertions….

Tiger Airways- Singapore

Our marketing team ran a market investigation in Guangzhou, China. The aim of this research is to understand who are the core users, what are their flight experience and which values define them. The answers will lead us to comprehend their purchasing behaviour, hence allow us to plan a strategy for our company’s expansion. We will conduct our research with in mind Tiger Airway’s mission and vision: Mission – to address the needs of our budget conscious travellers looking for a reliable and fun low-fare service in the Asia pacific region. Vision – we will empower people to explore new destinations and accumulate memorable experiences by providing an expanding network of destinations and affordable travel options. We will always commit…

Atletico Cicero Incorporated_case study

What are the accounting issue(s) and the relevant components of the authoritative literature? The case focuses on a sales agreement with multiple deliverables. The critical issue is determining whether there are separate units of accounting in the sales agreement. In other words, should the multiple deliverables be accounted for as one unit of accounting or as two or more separate units of accounting? Guidelines that assist with evaluating sales transactions that involve multiple deliverables can be found in subtopic 605-25, ‘‘Revenue Recognition—Multiple-Element Arrangements,’’ in the Codification. Requirement 2: What are the separate units of accounting in the sales agreement between AOI and CMI? Use the authoritative literature to explain your answer. As the explanation below illustrates, the multiple deliverables sold…

Hewlett-Packard: the Flight of the Kittyhawk Case Analysis

Kittyhawk is 1.3-inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it. Even though the idea of this project is clever but the project failed in the end. The start of the Kittyhawk actually goes well. It has the support from the senior management. HP set up a special group which focus on the project to distinction from the main products that HP already had and the group separate from the company which give them freedom to develop the hard drive. They try to control their product in a time manner because they understand the technology change fast and once it change. It might…

McDonald’s “Seniors” Retaurant

  Lisa Aham is manager of a McDonald’s restaurant in a city with many “seniors.” She has noticed that some senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $1.99, and refills of coffee are free. Every fourth Monday, between 100 and 150 seniors jam Lisa’s McDonald’s for the special offer. But now almost as many of them are coming every day – turning the fast-food restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. On most…