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Conceptualizing a New Product or Service Division of an Existing Business Essay

The success of an organization depends on the strategic plan. In the plan, it will define the mission, vision, ad value statements. The strategic plan is designed to assist the organization with its strengths, weaknesses, opportunities, and threats. The SWOT analysis will help develop a strong strategic plan and map out the direction to follow to achieve an organizational vision and goal. The purpose of this paper is to cover the mission, vision and core value of De Von’s Printing. Define the guiding principles and strategic direction. Then introduce and identify the customer’s needs and how it achieves competitive advantage.


De Von’s is classified as a full service printing provider for standard and custom invitation, web design, and web support. The company’s clientele are individuals and organizations of any size or nature. The services offered to the clientele ranges from standard to custom. De Von’s center its dedication and customer appreciation around the skills of displaying the most outstanding customer service to each customer that the company serve. The company’s mission statement is to provide the customer with the highest quality product and service in a timely manner, and provide each customer with a competitive price. We will be honest, give professional advice and provide friendly customer service. Our goal will be to meet and exceed full expectation. The mission statement is a written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization (“Mission Statement”, 2014).


De Von’s vision statement is to be a leader in the Printing industry. The way the company will display and honor the statement is to use innovative work practice with a self-improvement of the culture, to evaluate the new technology that will add value, and being socially responsible. We commit to our principles, product and service, ad clientele. The vision statement is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action (“Vision Statement”, 2014).

Core Value

The company’s core values are to discipline and respect the commitment that was developed, ownership to the goals, and take accountability and responsibility for our actions, uphold the trust, sensitivity, and professional conduct, and have a quality orientation and purpose of excellence. The core values are a company’s ethical and moral compass and decision making foundation. They are the ideals and ethics that management holds dear. They drive decision making in that they are constantly referred to in the decision making process. That is, when in a tough spot, the answer needs, first and foremost, to be consistent with the company values. They are generally for both internal and external consumption. They tell those in the company how things are done and those outside the company why they want to be associated with this company. Corporate values are best when they are few in number but high in meaning and lived daily (“Mission, Vision, and Value”, 2013).

Guiding Principles

The company’s core value is developed around the certainty that the standard and custom printing is a way to produce quality invitations for the clients. This makes it easier for those that do not wont cheap printing and looking for a professional look. De Von’s Printing guiding business principles are committed to follow is:

a. Listen and communicate

b. Leadership
c. Courtesy and respectful
d. Exceed customer expectation
e. Excellence
f. Share knowledge
g. Simple process
h. Team work
i. Participate and contribute to activities

The company has beliefs that the custom printing will target a huge segment of clients, who are in need of quality printing. The management team wants to serve a competitive price depending on the design.

Organization’s Strategic Direction

De Von’s objectives for the future are to achieve the goals in the strategic plan to expand on the growth for the company. Once the achievement has been accomplished, the management team would review the profit made and look at other opportunities in the printing industry such as screen printing. De Von’s future goal is to add to the partnership network with the competitors such as Paramount Printing. The executive and management team has discussed the advancement plan of the objectives. The objectives would include connect with web designers and screen printing organizations, communicate, and advertise the new service. Produce a partnership with local competitors by advertising workshops or seminars, and use a recruitment method to reach out to master printers. Use social media, such as Facebook, Twitter, and Instagram, to advertise and promote the product and service. The strategic plan solely depends on the mission, vision, and core values.

The mission statement identifies the company and who it supports; the clientele, employees, and investors. The mission statement recognizes the proficiency within the industry. The clients realize that De Von’s Printing is committed with customer satisfaction, focus, and outstanding abilities. The vision statement summaries how the company wants to succeed by providing outstanding products and service to the clients. De Von’s vision is to become one of the popular printing companies in the area and through the United States. This shows that the company is committed to accomplishing and achieving excellence to the clients, staff and investors. It also shows that the ownership has motivation to be the best it can be and be loyal to the goals for the company to expand. The core values of De Von’s Printing are correspondingly as impertative as the mission and vision statement of the organization’s strategic plan. Lastly, the value of integrity shows that clients and employees can trust the company to do what is right for not only clients, employees, and shareholders, but for the community and society as well.

The Customer Needs and Achieved Competitive Advantages

De Von’s top priority is to be able to meet the customer’s needs. The company has developed a strong communication method. This method has allowed the management team to utilize his or her listening skills. Once the communication and listening plan was put in place, they were able to understand what the clients were looking for in a product and services. There are three steps the team would need to follow in order to bring satisfaction to the clients. The steps would be Listen, Process, and Deliver. The team took the steps and developed a plan. The first step is Listen. Team A took the information from the clients and was able to understand what he or she was trying to achieve.

Team B had the Process step. They reviewed the multiple solutions that were available and then were able to decide the best one for each individual or organization. In the Process step, the team used the advanced solution instead of the cheaper one. The last step is the deliver. This step Team C set a method for the clients to follow through, and establish a way for the client to meet the request of the customers by providing on time service, and a committed competitive price. De Von’s focus is to remain in an advance stage of bring competitive with the competitors. The management team and executive leaders have put in place ways to stay competitive in the Printing Industry. An incentive and training program was put in place to provide positive resources for the employees.


De Von’s Printing has a strong method of maintaining a positive strategic plan. The mission, vision, and values were properly evaluated and developed with a smooth path of organization. The mission statement identifies the company and who it supports; the clientele, employees, and investors. The vision statement gives a view of where the company has set out for the future and in what direction they plan to be. The core values are a guide that helps the company to meet the goals that are set. De Von’s management team has realized that their biggest competitive advantage will be the clientele and the employees. .

“Mission Statement”, (2014). Retrieved from
http://www.businessdictionary.com/definition/mission-statement.html#ixzz35ZMkiGFn “Vision Statement”, (2014). Retrieved from
http://www.businessdictionary.com/definition/vision-statement.html#ixzz35aW3DgZb “Mission, Vision, and Value statement”, (2013). Retrieved from http://www.bellevuechamber.org/links/pdf/mission_vision_and_values_template.pdf

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