Competitive advantage and objectives analysis go hand in hand in determining how marketers will determine product positioning. The main goal of a marketer is to create the image of the company or the product brand. Then the job becomes establishing or positioning the same image or brand into the target market. Positioning is putting the concept into the minds of the prospective consumer. It is important for a marketer to understand the different types of analysis and know how to compare the strengths and weaknesses of each type of analysis. In the following paper a comparison of this analysis will be introduced and explained.
Different Types of Analysis Used
Product positioning analysis is an important step in the marketing plan. Product positioning is when marketers design and image and value so that consumers in the target market understand how the product is important to them. The goal of marketers is to develop the image so it appeals to consumers and builds the competitive advantage. Product positioning is like the tactical factor or analysis that is part of the overall marketing strategy. It is important when developing the positioning strategy that each part of the mix is incorporated including price, how the product will be distributed, what type of advertising will be used, and most important how well will after – sell customer service be generated.
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