“A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). 2. TATA GROUP OF COMPANIES
The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable.
There are 31 publicly listed Tata enterprises and they have a combined market capitalization of about $80. 61 billion (as on July 12, 2012), and a shareholder base of 3. 6 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels. Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism.
Tata Industries was set up by Tata Sons in 1945 as a managing agency for the businesses it promoted. Following the abolition of the managing agency system, Tata Industries’ mandate was recast, in the early 1980s, to promote Tata’s entry into new and high-tech businesses. Tata Industries has initiated and promoted Tata ventures in several sectors, including control systems, information technology, financial services, auto components, advanced materials, telecom hardware, airlines and telecommunication services.
In more recent times, its pioneering spirit has been showcased by companies such as TCS, India’s first software company, and Tata Motors, which made India’s first indigenously developed car, the Indica, in 1998 and recently unveiled the world’s lowest-cost car, the Tata Nano. 2. 1 Areas of business Tata Industries has two operating divisions which function as independent profit centers: Tata Strategic Management Group: An independent management consulting division that assists Tata as well as non-Tata companies in enhancing their competitive edge.
Tata Interactive Systems: Among the world’s leading e-learning organizations, it offers services such as project management, instructional design and graphics, and technical know-how. Tata Motors makes passenger cars, multi-utility vehicles and light, medium and heavy commercial vehicles. Passenger cars: compact Tata Indica in 1998, the sedan Indigo in 2002 and the station wagon Indigo Marina in 2004. Tata Motors also distributes Fiat’s cars in India. Utility vehicles: The Tata Sumo was launched in 1994 and the Tata Safari in 1998.
Commercial vehicles: The commercial vehicle range extends from the light two-tonne truck to heavy dumpers and multi-axled vehicles in the above 40-tonne segment. Passenger buses: The Company also manufactures and sells passenger buses, 12-seaters to 60-seaters, in the light, medium and heavy segments. Tata Industries’ main activities are: To promote Tata’s entry into new businesses To maintain shareholding in promoted companies To invest in operating companies to facilitate growth