As the Communication Coordinator for this national drug manufacturer, today we will need to brainstorm and discuss how we will address the negative effects that our medication are causing to the public. The local news has already started a witch hunt by allegedly reporting that one of our local officials has suffered from adverse side effects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers?
In today’s meeting we will decide which communication tactic is the most suitable for this situation, while making sure that we stay within the HIPPA guidelines. We will start by discussing the advantages and disadvantages of using traditional media. Traditional media can include newspapers, magazines, radio, and television. There are some great advantages n whey these media outlets would be great in reaching our audience regarding this health scare.
Two great traditional methods are newspapers and magazines; they can help because we can be precise and explicit when discussing our issues. Additionally, these methods would provide use with a permanent record of our attempt to reach the public (Advantages and Disadvantages of written communication, 2012). Two other good traditional methods are radio and television. These methods are great because they are very cost effective and will allow us to reach our audience directly and will allow us to show emotion and concern regarding this matter.
All of these methods seem like they would work but there are disadvantages with sticking to traditional media outlets instead of using electronic or social media sites. Some valid concerns we have with using electronic or social media sites. Some main concerns we have with using traditional media is that it can only reach a limited amount of people and we are restricted to a small scope of listeners and readers. In addition, feedback is not immediate like electronic or social media sites.