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Communication Research Method Essay

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Lecturer
Name: Assoc. Prof. Dr Siti Zobidah Omar

Tel:
H/P:
Fax:
E-mail:

03 – 8946 8797 /1858 (Off.)
012-2377529
03 – 8948 5950
[email protected]

Room: Department of Communication,
Faculty of Modern Languages and
Communication,
Universiti Putra Malaysia
SZO/KOM5113

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Course requirement
Required text:
• Babbie, Earl. (2010). The practice of social research
(12th ed.). Belmont: Wadsworth Publishing
Company.
Other readings:
• Keyton, Joann. (2006). Communication research:
Asking questions, finding answers (2nd ed.). Boston:
McGraw Hill.
• Other related books
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Course objectives
• Understand the processes involved in
conducting research
• Able to prepare a research proposal
• Able to conduct a research
• Understand a research report

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Other course objectives:

After completing this course, the student
should be able to:
Explain the meaning of research
Identify the steps in a research process
Explain the steps in research process
Identify a research problem
Develop measurements for research
variables

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• Describe the meaning, rationale and steps
involves in sampling
• Choose appropriate data gathering method
• Identify appropriate data analysis procedure
• Interpret findings and write research report.

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Course content
• Introduction to research: definition,
purpose, importance and types
• Steps and processes in conducting research
• Choosing a topic of research
• Problem statement, Research Questions
and Research Objectives
• Significant and Limitation of the study
• Definition of keywords
• Literature reviews and past research
• Theory and research framework

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• Population and sampling procedures
• Conceptualization, operationalization and
measurement
• Research instrument development
• Reliability and validity
• Indexes and scales
• Data collection techniques
• Data processing and analysis
• Research report writing
• Research ethics
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Course evaluation
• First Assignment

• Second Assignments
• Mid-Semester Exam
• Final Exam

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First Assignment (20%)
Students are requested to prepare a proposal (the
first section) which consist of:
a) Research Title
b) Introduction / Background of the study
c) Problem Statement
d) Research Questions
e) Research Objectives
f) Significant of the study
g) Limitation of the study
h) Definition of keywords
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Date of submission: Week 7 (Wednesday)

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Guidelines 1st Assignment:

Length of 1st assignment – 10 – 12 pages
Type written – double space
References – using APA style
Must be an academic writing
No plagiarism. All assignments have to go
through the ‘Turn-it-in’ process.
• Please submit on time
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2nd Assignment (30%)

Student are requested to write a full research
proposal. Please follow the research proposal
guidelines provided.
Proposal should consist of Introduction, Literature
Review and Methodology (see details):

i) Introduction

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Background of the study
Problem Statement
Research Questions
Research Objectives
Significant of the study
Limitation of the study
Definition of keywords

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2nd Assignment (30%)
ii) Literature Review
a) Introduction
b) Background of the research
issue
c) Topic according to objectives
d) Theory
c) Research Framework
d) Hypothesis (if any/optional)

iii) Methodology
a) Research Design
b) Location and subjects of the study
c) Population and sampling
procedures
d) Research instruments
e) Operationalization of the variables
f) Pre-test
g) Validity and reliability of the
instrument
h) Data collection procedure
i) Data analysis and statistical
significant

Date of submission: Week 13 (Wednesday)

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Guidelines for 2nd Assignment:
• Length of a research proposal 20-25 pages
including References
• Explanation of methods must reflect the topic
and objectives of research
• No plagiarism. All assignments have to go
through the ‘Turn-it-in’ process.
• Students need to present their proposal in
class (10% marks)
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Guidelines for 2nd Assignment:
• Current Literatures, proposed instruments,
etc.
• References – priority given are from Journals,
academic books
• Academic writing, follow APA
style in citing others’ work.
• Date of submission: Week 13
• Please submit on time.
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Mid-Semester Exam (20%)

Subjective questions
Answer two questions
Question one is compulsory
Will be given three questions. Choose two
questions to answer
• Examination: Week 6
• Duration of exam: Two hours
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Final Semester Exam (30%)
Subjective questions
Answer three questions
Question one is compulsory
Will be given four questions. Choose three
questions to answer
• Duration of exam: Two hours

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Reminders of Plagiarism
• Students are not allowed to plagiaries
• Please refer to ‘Turn-it-in’ or ‘Viper’
software
• Zero marks [0] will be given to those
students who are caught doing so.

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Journals
Jurnal Komunikasi (UKM)
Jurnal Pengajian Media (UM)
Jurnal Pertanika (UPM)
Jurnal Teknologi Sains Sosial (UTM)
Journal provided in Easy Proxy (UPM’s Library)
Other related Journals
Google Scholars

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Books:
• Chua Yan Piaw (2006). Kaedah Penyelidikan. (Buku 1).
Kuala Lumpur: McGraw Hill
• Kumar, Ranjit. (2005). Research Methodology (2nd
ed.). London: Sage Publications
• Reinard, John.C.(2001). Introduction to
Communication Research (3rd ed.). Boston: McGraw
Hill
• Syed Arabi Idid. (1992). Kaedah Penyelidikan
Komunikasi dan Sains Sosial. Kuala Lumpur: Dewan
Bahasa dan Pustaka
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Other related matters
• Turn-it-in
• APA Style of referencing
• WorldCat

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