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Communication design Essay Topics & Paper Examples

BMM notes

Attempt all the questions. Read the question carefully before answering. Figures to the right indicate full marks. Illustrations/ Layout is not Compulsory. But ensure to give a clear and concise description of the visual. 1. Answer any four : (a) What is the difference between Political Advertising and Government Advertising? Give one example of each. (b) What is creative? How important creative brief is for writing copy for a product? (c) How is reason why copy different from slice of life copy? (d) What are the essential qualities to become a good copy writer? (e) Explain the importance of sub-head for the print media. (f) What are the different types of copy? Explain one in detail. (g) Explain the following…

Advertising and Sales

Assignment Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media to reach broad audiences” The five basic element of this pyramid are: attention, interest, desire, action and satisfaction. Attention: The first objective of advertising is to capture attention of the consumer. The job is easy as even shouting or clapping can draw attention. Therefore, the copywriter usually makes the headline very catchy by using the bigger fonts. The other techniques are to use short punch lines in conversational language. Interest: The advertisement’s next objective is to create…