Our assigned organization in Delta airline and two organization researched last paper were Alaska Airlines, Inc (ALK) and Southwest. A competitive advantage is an organization having an advantage over its competition which results in greater sales, margins, and retaining more customers. Competitive advantages can include anywhere from an organizations cost structure, their product and service to customer support. One of competitive advantage that delta has with other two airlines is their employees.
Delta believes that their employees are taking the airlines where they only dreamed of through their hard work which is leading to a bright future which includes new ideas and opportunities. Delta provides their employees with training that consists of emergency equipment, aircraft familiarization, door and window operations; equipment training for certain planes in order to run smooth operations. Another competitive advantage Delta has like their competition is their mergers. Just like their competition Delta’s merger put then over their competition.
In 2008 delta merges with Northwest airlines. Delta benefited from this because in 2007 Southwest serves 101. 9 million passengers where Delta server 72. 9 but with the merger Delta and Northwest combined for over 126 million passengers. Delta has a competitive advantage like their competition because they own thirteen hubs. Delta operates over five thousand flights every day from these hubs. Delta manages the busiest hub at Harsfield-Jackson Atlanta International Airport in terms of passenger and number of takeoffs and landings.
In terms of innovation and sustainability one focus for delta should be the age of their planes. Alaska Airlines has next generation of 737s which help them save on operating cost through fuel. Another area where Delta can learn from competitor is in terms of training their employees. Southwest train their employees in a manner so that their planes spend less time in airports and more time in air. Southwest only pays their pilots and flight attendant for the time in the air in order to incentivize the crew to load the plain and get back in the air faster.