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Cola Essay Topics & Paper Examples

Global Placement and Distribution Channels in reverence to Coca Cola

Coca Cola the most valuable brand in the world (77.84 billion $),1 was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sold for five cents a glass. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, proposed the name and wrote the now famous trademark “Coca Cola” in his unique script.2 Today Coca-Cola Company (TCCC) is the largest beverage company in the world. They own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices, ready-to-drink…

Pepsi Refresh Project

1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative, positioning as a consumer brand, and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook, twitter, blog, and etc. The program effectively changed the way brands talk to consumers, leveraging the power of digital and marketing platforms, moving away from traditional marketing methods. Rather than spending hundreds, thousands of dollars advertising ‘Pepsi’ on media, we believe that Pepsi ought to relegate that money to create more valuable contents with refresh project, which…

A study to understand market acceptability of Pepsi Atom

EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could also be that the huge campaign could help brand recall. Pepsi Atom was target with consumers who need stronger drink. It was to attack the market share of Coca-cola’s Thums Up; however it failed. ACKNOWLEDGEMENT I wish to express my…