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Coffeehouse Essay Topics & Paper Examples

Starbucks Coffee Company (Hong Kong)

Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central’s Exchange Square. By May 2008, Starbucks has opened more than 100 branches across Hong Kong commercial, shopping & entertainment and residential areas. Why did we choose this brand? The brand name of “Starbucks” becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkccea.org/2010/06/27/hk-2/), we can see that a lots of Hong Kong people tend to pursue a high quality of coffee. Such as middle class, high income level people. They are potential customer. So we choose this brand for our marking project. Marketing Objectives: Our marketing objective: 1. Increase total sales by 3% to…

A Brief History of Starbucks

In 1971, Starbucks’ opened its first store at Pike Street Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia, 2006). n 1982, entrepreneur and current chairman, Howard Schultz, joined the company. When Schultz joined the company, he wanted to change the company’s focus away from in home coffee production and coffee bean retailing, to also include selling coffee drinks. Schultz…

Krispy Kreme Doughnuts

1 Introduction In 2003 Krispy Kreme was named by Fortune Magazine as ʻAmericaʼs Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 20101. The strategic problem considered is to analyse Krispy Kremeʼs current operations and suggest recommendations for how this may be tailored for the UK market for long-term profitability given cultural and retail differences. 2 Current strategy Krispy Kreme operates 582 stores (including franchised) in 18 countries worldwide. Stores range from 4,000 to 8,000 square feet and are generally located in freestanding suburban locations. They also operate…

Starbucks Initiative

It is important to understand the relationship between strategic and financial planning when preparing for the future of a company and forecasting the success. Starbucks has developed two strategic initiatives for 2013 to help grow the company and increases success. Starbucks decided to try to expand the drive thru chains and develop a home brewing system. In developing this strategic plan, Starbucks needed to take into account the increase in employees, increasing capital, and increased expenses when developing the 2013 financial plan. When developing the 2013 financial plan, it is most important to understand how these two initiatives will affect sales within the company. To understand better how these initiatives will affect Starbucks financial planning, it is important to get…

Keurig: Managing a New Product Launch

Keurig: Managing a New Product Launch I. INTRODUCTION Everyone has a morning ritual while getting ready for the day’s activities. Some people exercise. Some people shower. Some people help get their children ready for school. Some people watch the news or listen to traffic reports. Some people drink coffee. In fact, in 2001, 20 million Americans drank gourmet coffee on a daily basis (Sherry). Keurig, Inc. was founded on the idea that coffee lovers should be able to brew and enjoy one perfect cup of coffee at time. With the establishment of gourmet coffee houses like Starbucks, consumers began stretching their pocketbooks a bit more by spending on average $1.50 or more for a cup of gourmet coffee (Anderson 4)….

Starbuck’s Supplier Relationships

STARBUCK’S SUPPLIER RELATIONSHIPS Equitable treatment Starbucks practices diversity and equitable treatment to all four areas they engage business with. These four areas are, partners, customers, supplier and communities. • Partners (employees) – Starbucks seeks out and engages with partners who are as diverse as the communities they serve. Starbucks tends to hire young and energetic employees.80 %of Starbucks employees were white, 85 % had some education beyond high school, and the average age was 26” (Starbucks, 2009). • Customers – Starbucks’ public image incorporates the company’s ability to recognize and respond to their customers’ unique preferences and needs. They plan to provide an exceptional customer experience by connecting with their customers in a culturally relevant way. • Communities – Starbucks…

Mccafe Analysis

McCafe was introduced to the McDonalds business model at a time when the fast food industry, and dining out as a whole, was on a downslide. Consumers were trying to cut back and save money – dining out was an easy way to do that. McCafe is a full-service coffee bar, created as an extension of a current McDonalds counter, or as a stand-alone restaurant. The concept is positioned to consumers that fall in the working adult category, who enjoy coffee, and was said to be a direct competition to Starbucks. In terms of the comparison of McCafe to the overall McDonald’s vision and mission, the two fell in a parallel line. How would McCafe mirror the McDonalds vision? First,…