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Coffee-The Supply Chain Essay

Nowadays, people use different methods of mass media to express their concern about which sources cause (the ) pollution, and which consequences will be lead from it. This essay will try TO FIND OUT ABOUT (learning) these causes and effects of the pollution.

There are different sources, which badly affect our environment. Different kinds of car, trucks on THE street day by day not only cause (the) noise in cities, but also damage clean air. Industrial plants, factories throw into the air huge amountS of waste. Green forests in the past are being cut down for producing wood production or for new areas of land. Dirty water from living buildings/PEOPLE’S HOUSES, from industrial zones is soured/POURED directly into rivers. We now face different kinds of pollution: air, water, noise and lack of green areas.

From THE reasons mentioned above, our environment is changing. The air become less clean than ever before, many people now wearing/WEAR maskS when THEY WALK IN THE STREETS going on streets. THE Temperature becomes higher, cities’ air/THE AIR IN CITIES becomes hotter, and water in oceans becomes warmer. Many old green forests are like a bald hill when looking/YOU SEE THEM from ANairplane.

The effects cannot be good for the environment itself, as well as for the people. Floods are so dangerous, but they are now very popular/COMMON everywhere in the world and are mentioned daily on TV. At the same time, some green areas return into death/TURN BACK INTO DEAD deserts. Just only these things are capable to damage/OF DAMAGING our world.

There are many efforts are begin held for environment protectionWHICH ARE BEING STARTED TO PROTECT THE ENVIRONMENT. But there is one more important thing WHICH must be cared/CARRIED about: we must stop harmful to our /STOP CAUSING HARM TO THE EVIRONMENT BY OUR ACTIONSenvironment actions, before taking/MAKING any effort to protect it

Nestlé is a pioneer in purchasing coffee direct from growers. A growing percentage of the company’s coffee is bought direct from the producer and it is now one of the world’s largest direct purchasers. In countries where this is not possible Nestlé operates in a way that takes it as close to the growers as possible. Nestlé began its direct buying policy in 1986 and the amounts involved have steadily increased. In 1998, around 15 per cent of its green coffee purchases were bought directly. As an example, in the Philippines, farmers bring their produce to Nestlé’s buying centers situated in the coffee growing regions. Quality is analyzed while they wait and growers are paid on the spot. In 1998, direct purchases accounted for over 90 per cent of the green coffee destined for its two instant coffee factories in the country.

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organization’s product in comparison with competitive offerings. So how does coffee get from growing on a tree perhaps 1,000m up a mountainside in Africa, Asia, Central or South America, to a cup of Nescafe in your home, and in millions of homes throughout the world? This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. A supply chain is only as strong as its links.

Different relationships exist between organizations involved in the separate stages of the chain – whether it is in the structuring of product distribution, arrangements for payment and arrangements for handling, or in storing the product. At the heart of these relationships is the way in which people treat each other. Long-term business relationships need to be based on honesty and fairness – parties to a trading agreement need to feel that they are getting a fair deal. Creating wonderful cups of coffee is not only Nestlé’s business; it is the business of everyone involved in the supply chain. It is in everyone’s interest – the farmers’ and Nestlé’s – that farmers receive a fair income from their coffee. This ensures that they will continue to grow coffee, and to invest in increasing their yield and quality, and this in turn guarantees the supply of quality coffee which companies like Nestlé require.

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