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Clarks Essay Topics & Paper Examples

Market analysis C & J Clarks Ltd

Details supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is recognised as one of quality with a strong market share of children’s footwear and the “the more mature” customer. The company has a strong distribution network which could be used as a platform to launch new products at minimal incremental cost. There is a significant threat from new competitors such as the major supermarkets as well as high fashion retailers extending their product range to footwear. Footwear is growing in importance as a “fashion” item and evidence supports an increase in “impulse” buying particularly by women. Consumers in the age range 30 to 49 years olds spend…