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A New Approach to Stadium Experience: the Dynamics of the Sensoryscape, Social Interaction, and Sense of Home

Abtract The purpose of this study was to develop a reliable, valid instrument of the sensory experiences of sport attendees. It identified 22-items to represent five dimensions of the sensoryscape; they are sight, smell, sound, taste and touch. The authors used CFA ( confirmatory factor analysis) and SEM ( Structural Equation Model ) to confirm the reliable of Sensoryscape. The sensoryscape, social interaction, and sense of home each had a positive, direct impact on fans’ satisfaction for both major (N = 259) and minor {N= 218) league venues; and they also had correlation among each other. Satisfaction with the stadium experience had a positive and direct impact on intention to revisit. Implications for sport marketing practice and future research are…