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Chrysler Essay Topics & Paper Examples

Case Study: Chrysler-Fiat Partnership

When America’s economical crisis reached its apex, domestic car manufacturers were at the forefront of struggling industries, and Chrysler was one of the hardest hit (Car and Driver, 2008). In 2008 the automotive giant, along with fellow industry stalwart General Motors, received a $17.4-billion reprieve from the American Government to keep from closing its doors altogether (Car and Driver). Chrysler did lose a lot of respectability, and was ordered to cease and desist with any new product development until the company proved it could be a viable business (Gluckman & Kurczewski, 2009). However, the loan from the government proved to still not be enough to get Chrysler back on its feet, and in 2009 the company filed for Chapter 11…

Dodge vs. Ford Comparison essay

With the turning of the economy people seem to be buying new vehicles. In a few years I’ll probably be needing a new truck. My father and I have both owned Dodge trucks. However when searching for a new truck I thought I would compare the other models that Ford makes against Dodge. When researching options and prices on Ford’s website, I found that they had ten different models between their base F150 costing $23,955 and their top of the line limited edition F150 costing $53,185 where as the Dodge Ram line of trucks have one fewer models coming in at nine. Dodge’s Base model costs $22,640 and their top of the line long horn edition truck costs $44,325. Overall…

Merger and acquisition

A little more than two years ago, the White House’s auto industry task force concluded flatly that Chrysler was “not viable as a stand-alone company.” That may have been an understatement. America’s third-largest automaker was too dependent on gas-guzzling trucks and S.U.V.’s, too concentrated in recession-wracked North America, too small to compete globally and too cash-starved to invest in new technologies. Quality was abysmal. Every model in the company’s Chrysler, Dodge and Jeep brands ranked in the bottom 25 percent in the J. D. Power & Associates survey of customer satisfaction. From 2006-8, Chrysler lost $30 billion. David Kelleher, 44, president of David Dodge Chrysler Jeep in Glen Mills, Pa., thought Chrysler — and his dealership — were “close to…

Ceo Fiat & Chrysler Analysis

Sergio Marchionne is well known for taking over struggling car companies and turning them around. His most recent endeavor was becoming the CEO of Fiat and Chrysler. His business idol, Steve Jobs, who much like himself, took a struggling computer company and turned it into a company that continues to change the way we live and communicate today. It is no surprise that Sergio’s idol is a transformational leader who had similar goals and charisma. Micromanagement One of Sergio’s early efforts was to transform the company from one that made large gas guzzling vehicles to one that made more energy efficient ones. He wanted to work closely with the engineers and managers that made the operational decisions and organizational design…