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Chocolate Confectionery Industry Essay

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Table of Content
Introduction
Definition
Abbreviations

Executive Summary

The market
Figure 1: Value sales and forecast in the UK chocolate market, by segment, 2008-13 Forecast
Figure 2: Value sales and forecast in the UK chocolate market, 2008-18 Market factors
Improving real spending should facilitate trading up
Industry responds to health considerations
Demographic changes pose challenges to chocolate
Companies, brands and innovation
Cadbury Dairy Milk extends its lead
Figure 3: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14 Adspend falls in 2013
NPD looks to playfulness

The consumer
The consumer – Usage
Figure 4: Frequency of eating chocolate, December 2013
The consumer – Reasons for eating chocolate confectionery
Figure 5: Reasons for buying chocolate confectionery, December 2013 The consumer – Attitudes towards chocolate confectionery
Figure 6: Attitudes towards chocolate confectionery, December 2013 The consumer – Factors influencing choice of chocolate as a gift Figure 7: Factors influencing choice when buying chocolate as a gift, December 2013 What we think

Issues and Insights

Faced with health concerns, chocolate can look to small formats and play off its image as a source of energy The facts
The implications
Innovation in tablets has hit chocolate assortments
The facts
The implications
Hot drinks occasion and baking offer growth potential
The facts
The implications

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Trend Application

Trend: Extend My Brand
Trend: Make it Mine
Mintel Futures Trend: Brand Intervention

Market Drivers

Key points
Expected growth in consumer spending could fuel trading up
Figure 8: Consumer expenditure, at current and constant 2013 prices, 2008-18 Government’s Responsibility Deal invites industry to cut calories Removing confectionery from checkouts recommended to curb impulse purchase Chocolate manufacturers plan for sustainable future supply

Demographic changes pose opportunities and threats
Under-35s are core users of chocolate
Figure 9: Trends in the age structure of the UK population, 2008-13 and 2013-18 Rise in older cohorts will potentially dampen growth
The E demographic is expected to see rapid growth

Strengths and Weaknesses

Strengths
Weaknesses

Who’s Innovating?

Key points
Tablets surpass seasonal launches in category share
Figure 10: Share of new product launches within the UK chocolate confectionery market, by product category, 2010-13 Brands come out to play
Plain flavour loses share in new launches
Figure 11: Share of new product launches within the UK chocolate confectionery market, by flavour (incl. blend), 2010-13

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Market Size, Segmentation and Forecast

Key points
Market size and forecast
Figure 14: UK value and volume retail sales of chocolate, 2008-18 Figure 15:
Value sales and forecast in the UK chocolate confectionery market, 2008-18 Chocolate market sees sustained value growth through recession

Market Share

Key points
Own-brand loses share despite pressures on budgets
Figure 20: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14 Mondelēz powers up its CDM portfolio with stunning results
Mars’ portfolio sees mixed results as Galaxy takes a knock but Maltesers powers ahea

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