Children see thousands of advertisements on TV, in other media and as part of their daily environment. You can help your child develop an important skill for life by talking about what ads are and what they’re trying to do. Members of the Responsible Advertising to Children Program work to ensure that marketing is sensitive to the needs and concerns of children and families. They work toward this objective by: Reaching out to parents and stakeholders to understand societal expectations: Marketers are great communicators and are often innovative and creative. By listening to parents and families, marketers can use their skills to help parents convey messages that help children adopt good habits. Parents often say they need support in promoting right versus wrong, healthy nutrition, the importance of sleep and exercise and so on. We work with parents, schools and child experts to identify opportunities to use marketing to help convey positive educational messages.
Reaching in to marketers to sensitize them to societal expectations: RAC members recognize that marketers must be conscientious about any form of communication that is likely to appeal to children. We seek to build trust in marketing communications by ensuring that we apply robust standards through effective self-regulatory systems. They proof that not all advertisement that target children can be bad some advertisement can teach children greet vales such as: The cereal commercial teach children the importance of eating breakfast every morning and how the vitamins’ are good for them and show them that eating breakfast could be fun by add fruits and honey. And the Colgate ads teach the children how to brush their teeth the right way and how brush their teeth twice a day help Prevent cavities.