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Casein Essay Topics & Paper Examples

“Happy Cows”

Discussion Questions After analyzing the “Happy Cows” campaign, that was developed for the California Milk Advisory board to promote Real California Cheese, I feel the campaign has been so successful is because they found a way to connect with customer base by creating character (the cows) that everyone can relate to. Another reason, is that is was advertised nationally as opposed t just California, which gave the campaign a larger audience. The role and importance of the Real California Cheese certification mark in implementing the positioning and IMC program elements is that the mark assures them that consumers that the cheese they are purchasing is natural and is made in California, exclusively from California milk. The seamark was placed just…