1 How do information technologies contribute to the business success of the companies depicted in the case? Provide an example from each company explaining how the technology implemented led to improved performance.
IT digunakan dalam hal Bussiness Intelegence. Dalam perusahaan eCourier, mereka mempergunakannya untuk membaca tentang kepuasan pelanggan. Bahkan sampai digunakan untuk semacam peramalan. Contoh, apabila suatu pelanggan biasa mengirimkan barang antara jam 9-10 pagi, apabila melebihi dari jam tersebut, maka akan perusahaan akan dikirimi peringatan.
2 In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and presentation of existing information allowed them to provide tailored and innovative services to their customers. What other professions could benefit from a similar use of these technologies, and how? Develop two different possibilities.
3 Cablecom developed a prediction model to better identify those customers at risk of switching to other company in the near future. In addition to those noted in the case, what other actions could be taken if that information were available? Give some examples of these. Would you consider letting some customers leave anyway? Why?
Real World Activities
1 Use the Internet to research the latest offerings in business intelligence technologies and their uses by companies. What differences can you find with those reviewed in the case? Prepare a report to summarize your findings and highlight new and innovative uses of these technologies.
2 Why do some companies in a given industry, like eCourier above, adopt and deploy innovative technologies while others in the same line of business do not? Break into small groups with your classmates to discuss what characteristics of companies could influence their decision to innovate with the use of information technologies.
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