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Carvel Essay Topics & Paper Examples

Ice Cream Study

Carvel must go after the “little Emperor” market segment and drive its Marketing strategy There is scope to create a new demand driven by the kids and disrupting the existing confectionary market segment for ice creams and cake ice creams in specific. First we shall eliminate the other 2 segments and then derive the fact as to why the segment of our choice is a clear winner. The below mentioned 2 segments have several benefits, such as existing knowledge, higher purchasing power, open mind for novel items and experiences but all of these would be diminished keeping the long term view in mind. Middle & Upper income working professionals: (drawbacks only) * Conservatizm , preventing risky purchases arising from the…