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Career Goal Essay

My short term goal – immediately upon completion of the MBA – is to enter the field of FMCG marketing. My aim is to take up a challenging product marketing position with a top global consumer goods company. This role would give me the opportunity to identify target market segments, and devise strategies to tap into them. By working on the design and execution of marketing campaigns, I will be able to combine my newly acquired business skills with my inherent creativity and channel it in a way that helps my organization grow.

I have deep interest in gaining extensive learning in the field of marketing. Over a period of a few years I aim to become an expert in end-to-end marketing strategy and execution. This expertise will help me achieve my longer term goal – to set up a niche marketing consultancy for the health foods and nutrition snacks sector. My consultancy will provide a one-stop solution for marketing and promotion activities such as market research, market targeting and segmentation and implementation of marketing programs.

My firm will allow me to leverage my love of marketing for bringing healthy food supplements that benefit society as a whole. Through my work in commercial sales, I have gained experience in understanding complex and fragmented market landscapes, identifying market gaps that the business can serve, bridging operational ability with market needs and negotiating with suppliers and customers. I have learned the art of managing customer expectations and building strong customer relationships even under difficult delivery constraints and economic conditions.

All of these will be valuable in my marketing career. Additionally, the MBA degree will help me address the gaps that presently exist in my competencies. The MBA program will give me exposure to multi-domain business knowledge from finance to supply chain to human resources to technology. More importantly, it will help me understand the interplay between business functions, and between the business and its competitive environment. This will be instrumental in devising optimal marketing strategies that best serve the organization’s vision.

Through the MBA, I will also gain expertise in the use of popular marketing frameworks to identify market needs and gaps, and determine appropriate pricing strategies. Soft skills, such as presentation and communication skills, are also vital to success in marketing. The MBA degree will greatly help me enhance my soft skills. It will also give me the opportunity to network and build professional relationships with peers and alumni – who themselves are successful business executives. These networks will be instrumental in my career growth as well as in establishing my business venture in the future. The comprehensive set of competencies that the MBA will equip me with makes will give me the perfect platform to reach my career objectives.


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