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Calvins Essay Topics & Paper Examples

Nothing Gets Between Me and My Calvins

A then fifteen year old Brooke Shields forever changed the boundaries of fashion advertising when, in a 1981 Calvin Klein Jeans commercial, she stopped her lonesome whistling to look up at the camera and announce that nothing came between “her and her Calvins.” The advertising campaign would become the mold from which all future Calvin Klein advertisements were made: bold, erotic and taboo. Along with his then-recently introduced signature jeans pockets the campaign would make Calvin Klein a household name and would make Brooke Shields the face of the 1980’s. While “sex sells” is an oft remarked upon phenomenon in the advertising industry, the Brooke Shields advertisement was not the normal fare at the time. Ms. Shields is obviously an…