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Calvin Klein Essay Topics & Paper Examples

Calvin Klein Marketing Strategies

Calvin Klein Inc. is a fashion brand founded in 1968 by Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and currently owned by Phillips-Van Heusen. Like other fashion brands, Calvin Klein established a world famous monogram: the “cK” emblem. Statistics: Wholly Owned Subsidiary of Phillips-Van Heusen Corporation Incorporated: 1967 as Calvin Klein Ltd. Employees: 900 Sales: $170 million (2001 est.) NAIC: 315232 Women’s and Girls’ Cut and Sew Blouse and Shirt Manufacturing; 315233 Women’s and Girls’ Cut and Sew Dress Manufacturing; 315234 Women’s and Girls’ Cut and Sew Suit, Coat, Tailored Jacket, and Skirt Manufacturing; 315999 Other Apparel Accessories and Other Apparel Manufacturing Company Perspectives: We believe our expertise in brand management, product design, sourcing, and…