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Call Center Essay Topics & Paper Examples

Telecom Call Center Research Technology

According to Malhotra (2004: 5-6) interview is defined as an unstructured, direct personal interview to uncover the underlying motivation, beliefs, attitudes and feelings on a topic. Thus if interviews are used in this case the gains will be; quick response from respondents, permits interviewer to delve deep into the topic, there is allowance to discuss confidential, sensitive even embarrassing issues concerning the topic, and good understanding of complicated behavior (consumer behavior). Interviews have also there following limitations; there costly, analysis of real time data is difficult to interpret, respondents bias like personal opinion concerning matter at hand, its generally time consuming. Survey; entail a structured questionnaire given to sample population and designed to elicit specific information from respondents. Three methods…