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Project Report

DECLARATION I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION” has been prepared under the guidance of Prof. JAIRAJ NAIR in partial fulfillment of MBA degree of Bangalore University, and is my original work. This project does not form a part of any report submitted for degree or diploma of Bangalore University or any other university. -2- Place: Bangalore Date: Dr. NAGESH.S.MALLAVALLI PRINCIPAL MPBIM, Bangalore -3- Guide’s Certificate I hereby declare that the research work embodied in this dissertation CADBURY entitled “INFLUENCE ON OF PACKAGING OF PRODUCTS CONSUMER PURCHASE DECISION” has been undertaken and completed by Mr. Vikram Rajpurohit under my guidance and supervision. I also certify that he has fulfilled all…