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Cable television Essay Topics & Paper Examples

Marketing Plan of TATA SKY

Price: Tata Sky has offered competitive pricing but has been on the higher end and its due to promotional campaigns it has added in incentives leading to increase in customer base. In search of newer audiences in smaller towns, DTH operator Tata Sky is introducing a new Rs 99 package — Super Hit Pack 2. Customer Services: Tata sky offers an excellent website and dedicated customer line. They have the concept of registered mobile number providing easy communication. But their Customer service lines are always busy and the waiting period is usually very long. This may be an irritant for existing customers. 6 3. Reception: The reception is usually excellent in comparison to existing cable TV. But during monsoons and…