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Business related Essay

1. Define Marketing. What is marketing process as set out in your text book. Explain the various elements of marketing process. ( LO1; Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1; Assessment Criteria 1.2)

3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2) For more than 50 years, Dunkin’ Donuts has offered customers throughout the United States, and around the world, a consistent experience – the same donuts, the same coffee, the same store décor – each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin’ Dawgs in addition to the old standbys, devoted customers argue that it’s the coffee that sets Dunkin’ Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted more than 50 years ago.

The company is so concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin’ Donut’s “Tree-to-Cup” program monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States – 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015.

What marketing orientation does Dunkin Donut follow here and why? Give reasons and justification

Learning Outcome/s achieved in the assignment:
By completing this assignment successfully, the student will achieve the following learning outcome:Learning Outcome
LO1 Understand the concept and process of
marketing

Assessment Criteria
1.1 explain the various elements of the marketing
process
1.2 evaluate the benefits and costs of a marketing
orientation for a selected organisation

Grading Criteria
PASS

The student will be awarded a PASS grade if
he/she achieves all assessment criteria

MERIT:
The student will be awarded a Merit grade if
he/she

The learners evidence shows for :

M1 Identify and apply strategies to find
appropriate solutions

• effective judgements have been made
• complex problems with more than one variable
have been explored
• an effective approach to study and research has
been applied

DISTINCTION:
The student will be awarded a Distinction
grade if he/she

The learners evidence shows for:
• conclusions have been arrived at through
synthesis of ideas and have been justified
D1 Use critical reflection to evaluate own work • the validity of results has been evaluated using and justify valid conclusions
defined criteria
• self-criticism of approach has taken place
• realistic improvements have been proposed
against defined characteristics for success


Essay Topics:


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