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Business Plan Essay

IV. Description of Venture

a. Services

BC Property Forum is dedicated in selling properties of the acquired assets of the banks through bidding. Our main goal is to help our clients especially to those who are working abroad to have a good investments in owning a property. Our area partners are specially trained in doing sales talk in their clients by providing helpful information about the property. Like property location, property size, and any other information describing the property. We will provide our outmost service to provide the needs of our clients.

b. Size of Business

BC Property Forum is a small size business that has 20 to 99 employees. This business is privately owned by partnership type of business.

c. Office Equipment and Personnel

The office equipment needed First are computers for recording, keeping and back-up of files and records. Second Telephones and Faxes for communication with the clients. Third are printers for printing of records and files. Fourth are photocopying machines for copying of files and lastly are air cons to make people comfortable.

The business strictly chooses our personnel especially for our area partners and in-house partner. We will have are partners that are good in doing sales talk and well trained. We will also hire people for Secretary, IT and Messengers. As owners, we do not want to have problems with our clients that will lower our client’s trust.

d. Background of Entrepreneur

President – Jenifer Velarde

Jenifer Velarde is graduated Magna Cum Laude with the degree of Bachelor of Science in Business Management at the University of the Philippines. She was chosen to be the president because of her abilities of handling a business very well and resolving problems.

Vice President – Enrico C. Veluz

Enrico C. Veluz is locally known to have many small businesses within areas in Manila. He also graduated at the University of the Philippines and took up Business Management. He also received an award as an Outstanding Entrepreneur last year.

Financial Manager – Elenaire Puzon

Elenaire Puzon is a graduate of Financial Management in the Mapua Institute of Technology. He is an experienced collector and good in preparing of financial statements and accounts in different companies.

Secretary – Bea Faye Libiran

Bea Faye Libiran is a graduate of Adamson University and took up Marketing. She is an experienced secretary since she has worked on different big companies such as RCBC and Makisig Group of Companies.

Area Partners – Jake Esguerra and Ryan Redecto

Jake Esguerra is a graduate of University of Makati and took up Marketing. He is a In-House Partner – Frangelo Alejandro and John Orneza

IT – Lawrence Penalba and Mikko Ray Victoria

Messenger – Jomaric Santos

Jomaric Santos is a graduate of University of Makati and took up V. Marketing Plan (Condominium Units, House & Lot, Lot, Building, Res/Commercial)

a. Pricing

As we reassess the acquired assets of the banks, we will be meeting halfway with the bank to provide a better price.

b. Distribution

Since we offer service, distribution is not relevant.

c. Promotion

BC Property Forum will conduct promotion through advertising. The type of advertising will be using print advertising like magazines, newspaper, posters, brochures and flyers. This would help our company to be recognized by our customers since we offer services for them. We will also plan to develop our own website of the company to promote the services we have. Those promotions will be of great help to our company to be well established in the business industry.

d. Product and Forecasts

The 1st month will be for the set up of the business. On the 2nd month, the company office will be in order & ready to start. On the next month, many costumers are satisfying the services to an increase in sales every year.

e. Controls

Based on the market segmentation that BC Property Forum has established, we will require constant updates in terms of the potential sizes, distributions, and purchasing patterns of the quality conscious, technology utilizing executive markets. We will use our historical performance to establish a customer database containing this information. This will allow BC Property Forum to target customers more efficiently as a result of actual experience. Furthermore, as our customer service and follow-up are keys to establishing retained customers, the marketing database will allow us to divide the potential needs of customers.


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