Demonstrate the influence of environmental and behavioural factors on corporate size, structure and strategy. (b) Understand the processes of business planning and policy making and the reason for change over time. Percentage of marks awarded for module:
This assignment is worth 50% of the total marks for the module Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section Content, style, relevance, originality Clear demonstration of rigorous research from recognised authoritative sources. Audience focus. 50% Format, referencing, bibliography Harvardю
As a retail consultant you have been commissioned by a high street outlet, of your own choice, to prepare a strategy that will help them to compete for many years to come in a rapidly changing environment. The strategy will include methods of recognising how external changes impact upon the firm and the various techniques that may be used in the implementation of change. Consideration must also be given to the structure and size of the firm and how it presents itself to it’s stackholders.