The Broadway Cafe needs to take advantage of e-business strategies if it wants to remain competitive. Create a document that discusses the many e-business strategies that The Broadway Cafe could use to increase revenue. Be sure to focus on the different areas of business such as marketing, finance, accounting, sales, customer service, and human resources.
* Explain how understanding e-business can help you achieve success in each of these areas. A few questions you might want to address include: 1. What type of e-business would you deploy at The Broadway Cafe? 2. How can an e-business strategy help The Broadway Cafe attract customers and increase sales? 3. What types of metrics would you want to track on your e-business Web site? 4. How could you use an e-business strategy to partner with suppliers? 5. How could a portal help your employees?
6. Would you use Kiosks in the cafe?
By implementing the e-business strategy into broadway café I believe that this would help us more to success in our small business. Referring to the e-business strategies I would deploy both the B2B and the B2C strategies. The B2B strategy is definitely a helpful tool that we will be used to deal with all our suppliers. This strategy makes communication between organizations easier.it will help us to keep track of our orders , make our data entry easier for our employee, helps to keep track of our shipment and orders.it will help us to have a good management plan as well.another plan that we can count on is the electronic data interchange EDI by implementing this we would be able to exchange private message between our business and other organizations. From another side we have the B2C strategy and it’s the relationship between our café and its customer.by implementing this strategy in our coffee shop we will allow first all internet users to have access to our coffee shop and have an idea what’s broadway café is all about and second we’ll allow our customer to have access to their preferable coffee shop.
This strategy will allow our customer to make online orders in a small or large quantity and it will make our base of customer larger than before. The e-business strategies in our broadway café will definitely play a big role in the marketing of our café it will definitely help our customers to meet our new products and to stay attached to the old ones and at the same time it will introduce our product to some new customers . the e-business will definitely help in reducing cost through both strategies the B2B and the B2C.these strategies will allow our customers to have access to their products 24/7 and that help us to increase our sales. A portal is very important for our employee, it makes things easier to understand and clear and allow them to make any important changes that has to be done and showed to public.and from another side kiosk will help our customer to get all information they need online,any events or changes or how to use coupons for discounts etc.